Strategic Planning of an Organisation 

Strategic planning is a fundamental part of any business growth plan. Thanks to it, all members of an organisation will have a common line of work to follow.
Many companies find it very difficult to achieve objectives such as growing their business or improving their profitability. The main reason? They make one or more of these strategic planning mistakes.
They do not have a clear growth plan.
They have a strategic planning process, but no one implements or monitors it.
They work on the fly and are rushed by day-to-day pressures.
They do not allocate a budget that makes it possible to focus and achieve their objectives.
To avoid making such mistakes, it is essential to define a short-, medium- and long-term vision. Only a strategic planning process that is customised to each situation will minimise risks and make optimal use of the company's time and resources.
What is strategic planning and what is it for?
Strategic planning is the process of engaging the entire organisation in the joint pursuit of objectives, goals and action plans. Its purpose is to lead to the achievement of the strategic objectives.
It is a task that should be undertaken by any business, whatever its size or scope. Moreover, one of the keys to its definition lies in its integrating nature. Adequate strategic planning cannot be understood without involving all the teams and levels of the company.
Without proper management planning, the different work teams of any company will be left without the guidance that should lead them to organisational development.
When employees have a plan, a mission, it is much easier to promote collaboration among them or to foster an environment in which everyone feels responsible, recognised and rewarded for success.
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Advantages of strategic planning
For all their qualities and contributions to business dynamics, the various planning strategies bring a number of advantages:
It provides a common framework and discipline for all members of an organisation.
It will establish an operational method for dealing with problems and opportunities, improving risk management and reducing uncertainty.
It will optimise the company's resources
It will increase profitability and market share.
Provides competitive advantage and differentiation from other companies
Realises a direct focus on objectives and results
Strengthens employee commitment and motivation
Strategic planning process
Among the different planning methods, the first thing to do is an internal analysis of the organisation's current situation. This will identify areas for improvement and potential successful initiatives. The SWOT matrix: weaknesses, threats, strengths and opportunities is useful for this purpose.
Then it is time to establish the company's identity with its own mission, vision and values. These should be recognisable to the public as well as to the members of the organisation. However, over time, they may require some changes.
The next step is to establish what goals the business sets for itself and what will be the data that will indicate their successful achievement. It is important that this is done with ambition, but at the same time with realism. In addition, the overall goal may require some adaptations for each department.
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Now it is time for action, with strategic planning that defines what actions will be taken and delegates them to those who will execute them. At this point, it is necessary to clarify what is most urgent and important for the immediate activity. What is essential to achieve the objectives will be a priority.
Finally, strategic planning should establish mechanisms for analysing the data collected on a daily basis, as well as meetings to discuss the results. Market dynamics will require corrections and changes in all phases of planning from time to time.
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Strategic planning tools
In the strategic planning process there are numerous analytical tools that help to organise and make sense of the task. Among them are:
Through a PESTEL analysis a series of aspects or variables that will inevitably affect the company can be observed: Political, Economic, Social, Technological, Ecological and Legal.
The 5 forces analysis model was invented by Michael Porter to calculate the competitiveness of a market:
Bargaining power of customers
Rivalry among competitors
Threats of entry for new competitors
Bargaining power of suppliers
Threats of entry for substitute products
The SWOT (Strengths, Weaknesses, Opportunities, Threats and Opportunities) analysis and matrix focuses on the current state of the organisation. Thanks to SWOT, a company can find out which strategies are best suited to its own characteristics.
With a Balanced Scorecard, a company's activities are analysed on the basis of its vision and strategy. A very useful tool for HR teams.

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